Address card views by default only show a field when the contact contains data in that field. To change that, choose View | Arrange By | Current View | Customize Current View | Other Settings and check the box for "Show empty fields."

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Sue Mosher, Outlook MVP
Author of Configuring Microsoft Outlook 2003
http://www.turtleflock.com/olconfig/index.htm
and Microsoft Outlook Programming - Jumpstart for
Administrators, Power Users, and Developers
http://www.outlookcode.com/jumpstart.aspx
>I would like to add a field to the general card view for contacts in Outlook
> 2003. I have tried View/Arrange by/Current View/Customize Current View:
> Detailed Address Cards/Fields. I created the new field in with the new field
> button. The new button appears in the list of fields next to the Field
> button. However, when I click on the OK button and return to the Detailed
> Address Card view, the new field does not showup. Any help would be welcomed.