Make an Autorun CD-ROM
To make a CD-ROM run a program automatically you use a file named
autorun.inf

You create the file autorun.inf in a text editor like Notepad. The file
autorun.inf is than located on the CD's root directory. The first line of
the file needs to say

[autorun]

add a second line with "open=" and the program desired. For example an
autorun.inf file like this

[autorun]
open=explorer.exe /n,/e,.

would make the CD open up Windows Explorer.

Rather than launch an executable you can have Windows launch an html file,
use the following for example

[autorun]
open=start.exe yourfilename.html