Mike,

You are limited to Tools > Web Page Options and a description and keywords
under Search Engine information (with Pub 2003). I don't know if you can use
the insert HTML code fragment to place anything else in the Pub HTML that
would help or not...probably not. And as I said before, you could open the
HTML code that you generate with Publisher in NotePad, and add whatever code
you want, but you would have to redo it each time you made a change in the
Pub doc and generated new HTML. If you want to do more, then perhaps look to
other programs such as FrontPage where you do have access to the all the
code. Publisher does have its limitations...

IMHO, I wouldn't obsess about it. I have found from my personal experience
that content is king, when it comes to search engines. Google doesn't rank
my home page anywhere near the top ten, but I have a couple sections of my
site that are always number one, because the content is unique. I have read
a lot of articles about optimizing your site for search engines, and have
tried to incorporate a lot of those ideas. Some may have even helped, but I
decided that there are a lot of people out there a whole lot smarter than I
am that their daily jobs are trying to second guess the search engines, and
optimizing their web sites in order to get higher rankings. Heck, I am
approached by email or phone almost every day by some outfit that promises
to put my site at number one!!! If that were true, then how can they all
make that promise...to everyone? And how can I expect to do a better job of
optimizing a site than the professionals?

So now I do the basics, and the search engines find my site. I exchange
links with some other sites, and I focus most of my efforts on producing
good content, and on directing people to my site through print medium,
direct mail, advertising...every piece of marketing material I use, directs
people to my website.

That's my 2 cents worth...

DavidF