You are asking a variety of questions, and I am not sure any apply to
Publisher. If they do, then start here:

Prepare, publish, and maintain your Publisher Web site:
http://office.microsoft.com/en-us/publisher/HA100947601033.aspx
It is written for Pub 2007, but if you are using IE7 instead of IE6, then
the directions for using Vista would apply. FTP uploading has changed with
the introduction of IE7.

As per using kristen font, it probably doesn't matter how you create your
web pages, as that font is not "web friendly" and will be converted to
another font by the viewers browser unless they happen to have kristen on
their computer...or it will simply be converted to an image.

Google "web friendly fonts" to learn more.

DavidF