May I suggest you convert your events from jpeg to PDF.  PDF files will take
up less space, load quicker and may be more compatible with more visitors
than jpeg.

As for the links and storage of the events:
Create a folder on your website; call it events.  This will be the place
where all of your jpeg or PDF files will be stored.  Upload all of the
events into the events folder.

On your webpage, the pub file, create the links, i.e.,

Say the link word is Baseball.  Gather the word Baseball with the mouse,
from the Tool bar at the top of the monitor select Insert, Hyperlink and in
the box write the path to the event file, Baseball, i.e.,
/events/baseball.jpg       or if you made it a PDF file
/events/baseball.pdf

The event file and link are case sensitive.  Best to have both in lower
case.

Upload the new website files; test it and if it works you then can build
them all and test them all before you consider your are done.

If you need a PDF creating program, the folks here speak highly of the free
Primopdf which can be downloaded at www.primopdf.com

To use Primopdf, you open a file (any file primopdf works with all programs)
select File, Print and then on the Printer window select Primopdf from the
Printer list.