Use a date switch on the merge field - see
http://www.gmayor.com/formatting_word_fields.htm

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Graham Mayor - Word MVP
My web site www.gmayor.com
Word MVP web site http://word.mvps.org
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> I have an Excel list that contains a numeric date field (I can clear
> the formats from the field contents and I can see the underlying
> serial numbers). The field is formatted using mmmm d, yyyy, which is
> the format I want to see in the Word document. Problem: the Word
> document shows the contents of the field as m/d/yyyy. How do I keep
> the original Excel format? (Using Excel and Word 2002). Thanks.