If the press release is to be in the body of the email message, you create a
mergefield that contains the email addresses of the recipients.  The when
you execute the mailmerge, you select email as the destination for the merge
and you will then be presented with a dialog that asks you to select the
mergefield that contains the email addresses.

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Hope this helps.

Please reply to the newsgroup unless you wish to avail yourself of my
services on a paid consulting basis.

Doug Robbins - Word MVP