Using Word&Excel 2000 on Windows 2000

If I do a mail merge in Word with data in EXCEL, than Word supposes the
first Excel-Row to contain the field-names and the following Excel-Rows
contains the data

Can I organize things in the other direction :

- field-names in the first Column instead of Row

- data in the next Columns instead of Rows

My intention is to achieve a better navigation and better view upon the
data, without using a form

Is the impossible possible ?

Thanks in advance - paul