Why don't you just do the merge and let Best of the Best come out and
then do a find and replace for Best of the Best and replace it with
"Best of the Best"?

It would be nice if this was easier, but you can do it using a nested field
{ QUOTE 34 }

e.g.

{ IF { MERGEFIELD RCPS } <> "0" "You are the { QUOTE 34 }Best of the Best{
QUOTE 34 }" " " }

where all the {} are the special field code braces you can insert using
ctrl-F9.

If you are using them a lot and like to keep things short you can use

{ SET q { QUOTE 34 } }

then

{ IF { MERGEFIELD RCPS } <> "0" "You are the { q }Best of the Best{ q }" "
" }

Peter Jamieson