Okay.  Thanks. I just responded with some questions to Terry - would
love to get your feedback on those.

I'm a Mac user and not your target market--but I would imagine that
users can handle seeing that there are two options, Toolbar Toggle and
the Lite version, looking at a page that compares the features in an
easy to understand matrix, and picking which one they want to download.  
I see this exact progress on a lot of small developer sites.

I would be much more confused to download something and then discover
that there were two programs and have to investigate what I wanted to do
with them at that point--especially since, as I surf the web, I'm in
"investigate, gather info, make a decision" mode. Once I've downloaded a
program, I'm in "install and experiment" mode, not decide whether I want
the Lite or Full version.

This is deep overkill for you plus a complex program, but an example I
was just at yesterday:
http://devon-technologies.com/products/devonthink/comparison.html

But an FAQ "what's the difference between full and Lite" would be plenty.

Absolutely!  Probably just the size is enough, as times vary.  Anyone
still on dialup probably has a sense of how their system works. I'd link
to "why so large?" because people are concerned about downloading spyware.

I find the downloadable PDF FAQ annoying. Make it a webpage, and make it
more prominent, as it has some of what I suggest above, but chop it
up--some of it belongs under Support, some under Benefits.  How to
Install belongs under both Trial and Support. Etc.  As is, people
effectively have to read the entire FAQ before even deciding if they
want to download, that's silly.  Consider the stages a potential user
will move through--"what is this and do I want it? now that I have it
how do I use it? ai-yi-yi it went wrong, what do I do? how do I remove
it?" and give them supporting information at each stage, not all at once.

People on dialup don't view Demos, making the Benefits page effectively
useless for them, they can't even focus on those moving toolbars.  Also,
Why, Benefits, and Features all speak to the same issue "what does this
program do" and thus the person who comes to the page trying to
investigate this doesn't know which one of those to click on.

People have also said they wanted better and bigger screenshots of what
the program looks like installed.

And, in general, I don't like programs with only a 10 day trial.  30
days is much more common (in my Mac world), and anything under two weeks
just seems cheap. Especially since your target market probably includes
people who only open Word/Excel once a week.

Hope that's useful--an attractive site, though the inability to link
directly to a Features Page is annoying.

Daiya

Why not? Dynamically downloading the framework & Windows Installer 3.1
is a viable approach. No single user of my add-in has complained about
any problems with that to me. If you want to be on the safe side, offer
the main download without the framework and windows installer packaged
while you also have an alternate download that has the two things
packaged.

You don't. As long as you package Microsoft.Office.Interop.Word.dll,
Microsoft.Office.Interop.Excel.dll, office.dll,
Microsoft.Vbe.Interop.dll, stdole.dll and extensibility.dll in your MSI
(and I think you won't get away without registering extensibility.dll in
the GAC, the others I know you don't have to), you'll be fine. The
KB908002 you are currently installing is only needed because it contains
extensibility.dll. MS changed the KB to list that it applies to Office
2007 too, because I asked them too. I only figured out recently when I
went from a VS setup program to a wix based one, that all the KB helped
with was extensibility.dll. I still need to ask MS to change the KB to
reflect the real situation.

If you don't want to change to dynamic downloading of the Framework and
the Windows Installer, why don't you package it all into one
self-extracting EXE? Name one setup program setupToolbarToogle.exe and
the other setupToolbarToogleLight.exe. Then write a tiny native
setup.exe program that presents the user with a choice of either
installing ToolbarToogle or ToolbarToogleLight. Depending on the user
choice's, launch the appropriate setup program and you are all set. This
way you cut your size easily into half because you only have the .net
framework and windows installer in there once.

I'd definitely advise to post the size of the download on your website
next to any download link. I personally wouldn't be surprised if a good
number of users start the download and abort it when they see the size.
Announcing it before they start the download might prevent that.
Size is often a perception issue, and add-ins are perceived to be small
things. For example, I had one user complain to me about the download
size of my add-in when it from somewhere around 6 MB to 10 MB for a
particular private build I gave that user. He was very happy to hear
that I got it back down to around 7...

68 MB is simply too large. It is a reason for users to not even try your
add-in.

Patrick Schmid [OneNote MVP]
--------------
http://pschmid.net
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I have not installed the trial at the moment, but I will be in the coming
week. I am looking forward to getting it up and running as it is potentially
is what I really need.

I am a great advocate of having a task-orientated toolbar attached to a
template and although I do really like the ribbons, they are too inflexible.
The QAT goes some way towards my goal but again it lacks flexibility.

Terry Farrell