I don't know if you have written a Smart Tag before, but there are basically
two ways to create a Smart Tag:
a. create a "Smart tag List" in XML file that conforms to the MOSTL Schema,
containing terms to recognise and related actions
b. write Smart Tag recognizer and actions using VB or a .NET language
(essentially VB.NET or C#).

i.e. you can't write a Smart Tag using VBA.

To make (a) work you would need to have a fixed list of names to recognise,
because you can't write code that would, for example, go and look up names
in an address book. Because the Actions available with MOSTL Smart Tag lists
are limited the only way you could then assign an action would be to
"execute" a URL, which could however, contain the recognised text - in other
words, you could in theory write a Web application to perform the action.

However, I think you'll need to do (b), especially if you want your Smart
Tag to do something to your document. If you need to do that. I'd go and
find the Microsoft office 2003 Smart Tag SDK on the MS site and start from
there.

Peter Jamieson